Built for people who notice details
A modern essentials brand rooted in discipline, restraint, and purpose. The ones who don’t accept “adjust karlo” as an answer.
We Were Built to Reject “Chalta Hai”
Every day, you step outside and see things done halfway.
Crooked signboards. Broken footpaths. Uneven roads.
Over time, people stop questioning it.
A quiet chalta hai becomes normal.
Tuesday was created to push back against that acceptance.
In our work, adjust karlo does not exist.
We don’t settle for “good enough.”
Every stitch, seam, and silhouette is checked until it feels right.
Building Everyday Routine, One Garment at a Time
Tuesday focus? Formal shirts and casual shirts designed for office & everyday wear.
Pieces that sit at the core of a working wardrobe, not on the edges of a trend cycle.
We don’t dilute our focus by doing everything.
We refine one category until it works exactly as it should.
No trend chasing. No decorative styling. No seasonal noise.
These are shirts you reach for repeatedly — because they fit right, feel right, and hold their form over time.
Permanent essentials, built to live in rotation, not in fashion moments.
The Origin
Tuesday is personal.
I’ve spent years inside global fashion systems, working with brands across the US and Europe — from mass to premium.
Inside factories, mills, design rooms, and vendor floors.
Learning through fittings, fabric trials, pattern corrections, trims, and finishing.
This brand brings two worlds together:
Global garment engineering and Indian craftsmanship.
German interlinings meet Indian karigars.
Premium fabrics from India, Italy, Portugal, Japan, and Turkey meet skilled hands shaped by years of practice.
Every Tuesday garment carries that intersection.
Founder Gaurav Kapahi
“No Adjust Karlo”
We check the straightness of a stitch. We rework patterns until proportions feel effortless. We reject components that compromise longevity. We work only with partners who understand this mindset. Our standards aren’t flexible because comfort, durability, and fit shouldn’t be. If it’s not right, it doesn’t leave the floor.
Designed for the Life
At Tuesday, sustainability isn’t a claim. It’s a responsibility. We design less. We design better. We design for repeat wear. Timeless by intent. No expiry dates. No forced relevance. We use responsibly sourced fibres where possible — cotton, linen, wool, Tencel, and recycled polyester — balancing performance, durability, and environmental responsibility. The longest life cycle always wins.
Designed for the Life
At Tuesday, sustainability isn’t a claim. It’s a responsibility.
We design less. We design better. We design for repeat wear.
Timeless by intent. No expiry dates. No forced relevance.
We use responsibly sourced fibres where possible — cotton, linen, wool, Tencel, and recycled polyester — balancing performance, durability, and environmental responsibility.
The longest life cycle always wins.
The Hands Behind Tuesday
People come first. Always.
Behind every Tuesday garment is a network of craftspeople, technicians, and factory teams.
Fair conditions, safety, dignity, and long-term partnerships are non-negotiable.
We invest in relationships, not transactions.
Tuesday stands for progress through intention. Slow design. Responsible production. Respect for every hand involved.
This is how we believe a better clothing system is built.